Posts tagged: REM
During its tenure on I.R.S. Records between 1982 and 1987, R.E.M. practically invented the language for alternative rock music videos. Rebuking the style and flash of the first MTV generation, in those years the Athens, Georgia quartet produced beguiling videos (often directed by singer Michael Stipe) to accompany its singles and a select few album cuts that were more art films than pop promos, relying on Super 8 footage, film negatives, montage editing, altered speeds, and other low-cost film-making techniques instead of clichéd plastic-looking sexy models and lip-synced performances to capture the rustic mystery of its music in visual form. Although the look of those vintage R.E.M. clips was admittedly dependent on limited resources, the band and the directors made laudably skillful use of what was available to them, resulting in timeless efforts that are on par artistically with the most acclaimed promos (be they big-budget technical spectacles or similarly clever DIY affairs) from that or any other era.